Impact
- Shipped a production-ready web and mobile platform that operated for 4 years and reached thousands of industry readers.
- Designed and built the platform in a lean 2-person team, spanning UX, front-end systems, and a native iOS app from MVP through production and ongoing iteration.
OGLinks was a defining project for me. It shaped how I design today: hands-on, implementation-aware, and focused on building things that actually work in the real world.
the goal
My goal was to turn a technically complex, ML-driven content engine into a clear, scannable, and reliable experience that professionals could trust and use daily—across devices, contexts, and time constraints.
At the same time, I needed to ensure everything I designed was buildable, performant, and maintainable, given the small team size and tight delivery timelines.
My Approach (Dual Role: UX + Front-End)
I worked in a dual role, designing and building in parallel. This allowed me to move quickly while keeping design decisions grounded in real implementation constraints rather than theoretical specs.
Product & UX
- Designed information architecture and content flows.
- Optimized readability and hierarchy for fast scanning.
- Iterated designs directly in live builds.
OTHER PROJECTS →
ROLE
UX Design & Front-End Development (Web & Mobile)
Overview
Note: This product has since been sunset.
OGLinks is a machine learning–powered news aggregation platform built for professionals in the Oil & Gas industry, delivering real-time, highly relevant content across web and mobile—without human editorial input.
I worked on OGLinks over a three-year period as part of a lean, two-person core team, partnering closely with a senior backend developer. I led UX design and front-end development, and built the iOS app from scratch—shaping the product end to end from early mobile MVP to web expansion and marketing rollout.
OGLinks News
Engineering & Front-End
- Built the iOS app in Swift (my first native mobile launch), translating UI concepts directly into production code.
- Led front-end development for the web platform using Bootstrap with Scala/Java backends.
- Created a lightweight, responsive UI system to support consistency across mobile and desktop.
Throughout the project, I made deliberate trade-offs—balancing UX quality, technical feasibility, and delivery speed—because in a small team, design decisions ship immediately.
Ron Hupa
Designed and built by me, imperfections included.
® 2025
Impact
- Shipped a production-ready web and mobile platform that operated for 4 years and reached thousands of industry readers.
- Designed and built the platform in a lean 2-person team, spanning UX, front-end systems, and a native iOS app from MVP through production and ongoing iteration.
OGLinks was a defining project for me. It shaped how I design today: hands-on, implementation-aware, and focused on building things that actually work in the real world.
the goal
My goal was to turn a technically complex, ML-driven content engine into a clear, scannable, and reliable experience that professionals could trust and use daily—across devices, contexts, and time constraints.
At the same time, I needed to ensure everything I designed was buildable, performant, and maintainable, given the small team size and tight delivery timelines.
My Approach (Dual Role: UX + Front-End)
I worked in a dual role, designing and building in parallel. This allowed me to move quickly while keeping design decisions grounded in real implementation constraints rather than theoretical specs.
Product & UX
- Designed information architecture and content flows.
- Optimized readability and hierarchy for fast scanning.
- Iterated designs directly in live builds.
OTHER PROJECTS →
ROLE
UX Design & Front-End Development (Web & Mobile)
Overview
Note: This product has since been sunset.
OGLinks is a machine learning–powered news aggregation platform built for professionals in the Oil & Gas industry, delivering real-time, highly relevant content across web and mobile—without human editorial input.
I worked on OGLinks over a three-year period as part of a lean, two-person core team, partnering closely with a senior backend developer. I led UX design and front-end development, and built the iOS app from scratch—shaping the product end to end from early mobile MVP to web expansion and marketing rollout.
OGLinks News
Engineering & Front-End
- Built the iOS app in Swift (my first native mobile launch), translating UI concepts directly into production code.
- Led front-end development for the web platform using Bootstrap with Scala/Java backends.
- Created a lightweight, responsive UI system to support consistency across mobile and desktop.
Throughout the project, I made deliberate trade-offs—balancing UX quality, technical feasibility, and delivery speed—because in a small team, design decisions ship immediately.
Ron Hupa
Designed and built by me, imperfections included.
® 2025
Impact
- Shipped a production-ready web and mobile platform that operated for 4 years and reached thousands of industry readers.
- Designed and built the platform in a lean 2-person team, spanning UX, front-end systems, and a native iOS app from MVP through production and ongoing iteration.
OGLinks was a defining project for me. It shaped how I design today: hands-on, implementation-aware, and focused on building things that actually work in the real world.
the goal
My goal was to turn a technically complex, ML-driven content engine into a clear, scannable, and reliable experience that professionals could trust and use daily—across devices, contexts, and time constraints.
At the same time, I needed to ensure everything I designed was buildable, performant, and maintainable, given the small team size and tight delivery timelines.
My Approach (Dual Role: UX + Front-End)
I worked in a dual role, designing and building in parallel. This allowed me to move quickly while keeping design decisions grounded in real implementation constraints rather than theoretical specs.
Product & UX
- Designed information architecture and content flows.
- Optimized readability and hierarchy for fast scanning.
- Iterated designs directly in live builds.
OTHER PROJECTS →
ROLE
UX Design & Front-End Development (Web & Mobile)
Overview
Note: This product has since been sunset.
OGLinks is a machine learning–powered news aggregation platform built for professionals in the Oil & Gas industry, delivering real-time, highly relevant content across web and mobile—without human editorial input.
I worked on OGLinks over a three-year period as part of a lean, two-person core team, partnering closely with a senior backend developer. I led UX design and front-end development, and built the iOS app from scratch—shaping the product end to end from early mobile MVP to web expansion and marketing rollout.
OGLinks News
Engineering & Front-End
- Built the iOS app in Swift, translating UI concepts directly into production code.
- Led front-end development for the web platform using Bootstrap with Scala/Java backends.
- Created a lightweight, responsive UI system to maintain consistency across mobile and desktop.
Throughout the project, I made deliberate trade-offs—balancing UX quality, technical feasibility, and delivery speed in a small, fast-moving team.
Ron Hupa
Designed and built by me, imperfections included.
® 2025